Their network has been active for over 21 years and is home to a diverse group of people, cutting-edge tools, and expert knowledge in the field of business intelligence. Awin has the answers to your business’s problems that will lead to long-term success, no matter what kind of partner, service level, or tools you require.
Awin is a global affiliate network that is supported by 17 offices around the world, over 1,200 employees, 241,000 contributing publishers, and 21,200 advertisers. Awin is a part of the Axel Springer and United Internet Groups.
The last fiscal year saw Awin generate £12 billion in revenue for its advertisers and £920 million for its publishers by connecting businesses with customers around the world in the retail, telecommunications, travel, and finance verticals.
This quarter, they anticipate an increase in the prevalence of influencer marketing campaigns, as 49% of consumers cite influencers’ input as a key factor in their purchasing decisions.
The value of influencer marketing has skyrocketed over the past decade, and by 2022 it is expected to reach $16.4 billion. The industry has been bolstered by the proliferation of mobile devices and social media apps, as well as by the insatiable appetite of online consumers for original and engaging media.
The power of influence
Because of the growing importance of social media and mobile devices in people’s daily lives, content creators and influencers now have a greater opportunity to shape consumer preferences. Nearly half of shoppers (49%) say they consider an influencer’s opinion when making a purchase, and another 40% say they’ve made a purchase based on an influencer’s social media use of a product.
Awin forecasts an uptick in influencer marketing partnerships and holiday campaigns as more brands try to cash in on the attention of influencers’ captivated consumer audiences in the run-up to Cyber Week. It will be interesting to see which brands adapt their strategies and leverage the power of influence to make the most of the busiest shopping season in light of the impact the World Cup will have on sales this quarter and the mounting economic pressure they all face. As a result, micro-influencers may also become a popular choice for companies conducting their first influencer marketing campaigns.
Influencer activation and performance on the global Awin platform
The number of click-active influencers on Awin’s global platform has increased in recent years, rising 24% YoY from 2021 to 2022 and 34% YoY from 2020 to 2021, in step with the burgeoning influencer marketing industry.
Sign-ups to Awin have increased 11% YoY since 2021 and a staggering 43% YoY since 2020, with the health and beauty industry dominating as the most popular sector for click-active content creators. After the fashion and footwear industry, department stores are the third most popular industry for influencers on the international Awin platform.
Influencer marketing can help your brand connect with highly engaged audiences, attract new customers, and build brand affinity with influencer followers during Cyber Week by capitalizing on the reach and relevance of influencers to support marketing campaigns.
Awin’s influencer subnetworks and management platforms streamline advertiser-influencer communication, integration, and optimization, making influencer marketing an accessible option for brands. Their partners provide easy access to the influencer marketing space for brands of all sizes, industries, and budgets, and they are fully integrated with Awin’s platform to help brands accurately gauge the efficacy of their influencer marketing campaigns.
Get in touch with the Awin Influencer Partnerships group if you want to know more about how to use influencers in your marketing strategy.
Why choose Awin?
Awin is the perfect choice for any affiliate marketing program because of the comprehensive range of services and products it offers. Their team of professionals specialize in providing tailor-made solutions for each unique program and are always up to date on new developments in the industry. With their global reach, advanced technology, and knowledgeable staff, you can rest assured you’re getting the best service available. In addition to all these features, Awin has a wide variety of options to suit any budget size or need—from large scale programs to micro-influencer campaigns. Furthermore, as part of their commitment to users’ success, they provide regular training materials and resources to help you maximize your impact and boost ROI from your campaigns. All in all, when it comes to running successful affiliate programs Awin should be your go-to provider.