The logo is one of the most visible and recognizable symbols of a game’s identity, topic and style. Through the use of striking visuals, typography, and colour, it aims to entice gamers and leave an impression that will last. A well-designed logo communicates the genre of a game and distinguishes it from other games, whether it is an action, adventure, sports, racing or fantasy game.

Logos on the packaging, websites, ads and social media are used to promote and build brand awareness for games. A logo is one of the most crucial elements of a game’s marketing and perception. The best logo is one that is easy to remember, creative and easily recognizable.

The professional baseball team in Miami, Florida, the Miami Marlins, is known for its exciting and contemporary brand identity. The team’s logo and colors represent the colorful culture, diversity and beach lifestyle of South Florida. The logo features a stylised “M” and a colorful marlin fish in shades of blue, red, black, and white, creating a vibrant and eye-catching design.

In honour of the multiethnic culture that thrives in the Miami area, the Marlins brand promotes enthusiasm, new ideas, and involvement in the community. The Marlins have established a trademark that bridges the gap between Miami’s distinctive culture and baseball heritage via its visual identity, products, and fan experiences.