Tablet computers are popular not only among techies but also with the general public. Here are ten facts about these entertaining and practical devices that your organisation should consider before jumping on the tablet publishing bandwagon.
- By the end of 2012, about a quarter of your members will have tablet computers.
- As time goes on, more and more people will use tablets for things like work and communication rather than just for playing games.
- Tablet owners routinely lend their devices to friends and family. As a digital magazine or book publisher, that’s fantastic news.
1. Can we get a count of how many people now possess them??
About 12% of the U.S. online population has a tablet and uses it frequently, according data from the Online Publishers Association (OPA) and Frank Magid Associates. By 2012, this number is projected to rise to 23%, or 56 million individuals. More than twice as many tablets as in 2010 are expected to be purchased in 2011, according to Forrester.
2. Who are they?
Sixty percent of tablet owners are male, and nearly half are between the ages of 18 and 34, as reported by the OPA.
3. How well do they interact with others?
43 percent of tablet owners, according to Nielsen data, report giving their tablet to a family member or friend to use. This is a strong argument in favour of digital publication of magazines and books, which can be easily shared by readers via tablets.
4. Why do individuals own tablets and what do they use them for?
Tablets are mostly used for media consumption (most notably video and television viewing, as well as gaming), but they are also frequently used for practical purposes like checking the weather and reading the news. Almost four out of five tablet owners use their devices for email. Five-hundred-and-fifty-percent of users log on to connect with others online.
5. Can tablets be useful in the workplace?
Tablets are used more frequently throughout the week than on weekends, according to research from AdMob (now owned by Google), suggesting they are increasingly being utilised in professional contexts. According to a survey published by ChangeWave Research in November 2010, tablets have six primary applications in the business world. What can businesses do with tablets?
- Internet access (73%)
- Checking email (69%)
- Working away from the office (67%)
- Sales support (46%)
- Customer presentations – especially in the field (45%)
- Laptop replacement (38%)
6. Can I download an app to do that??
The OPA reports that 93% of tablet owners have downloaded apps, and that the typical tablet owner has 20 apps installed. Most people who own tablets are willing to pay for apps. Seventy-nine percent have paid for applications in the past year, spending an average of $53. The majority of premium app downloads are games (52 percent).
7. Do we need to develop our own apps to sell them?
The OPA research also indicated that 25% of app purchasers would rather acquire apps via publishers than through app stores. This could be due to the fact that app purchases facilitate direct communication with content providers, allow users to more easily link their online and offline subscriptions, or make it simpler to demand accountability from content creators. According to Forbes online contributor Caleb Melby, “to ensure a fantastic experience,” a nimble team should be in place to address bugs and establish a long-term roadmap that includes upgrades and refreshed material.
8. In what ways are tablets gaining in popularity?
According to projections made by International Data Corporation, the global population using mobile devices will increase by 16.6 percent annually between now and 2015, and by 2015, the number of people using mobile devices to access the Internet will have surpassed that of those using desktop computers and other wired and wireless connections combined.
9. Which tablets have the greatest market share?
According to Nielsen data, an astounding 82% of all tablets purchased are iPads made by Apple. Samsung has captured 4% of the tablet market, Dell 3%, and Motorola 2%.
10. How imaginative can we be while making and using material for tablets?
Making a great video for a tablet-savvy audience just takes some forethought and preparation.
Tablets, which are robust, portable, and entertaining, are rapidly becoming your members’ preferred method of electronic media consumption. Incorporate tablets into your strategy for member communication with these tips in mind.